Blogging For Your Wedding Business in 2025: Curating A Branded Online World
Are wedding business owners still blogging in 2025? Is blogging still relevant, and are couples really reading your posts? Is it really possible to book wedding clients by writing blogs and having them found on Google?
The answer is ‘yes’, but with one big caveat - in 2025, it’s time for a big refresh on how you’re approaching it.
Googling for lists of blog topics for wedding florists, recounting your real wedding work in chronological stories, and answering ‘why should I have a wedding cake?’ worked once upon a time, but not in 2025.
Blogging for your wedding business in 2025 is moving on, in the same way that weddings themselves are. Couples are looking for bolder designs, unique details and experiential, storytelling celebrations, and it’s time to overhaul your evergreen content to match.
Approaching Blogging for your wedding business in 2025
Stop treating your blog like a dusty corner of your website, and start thinking of it as a beautiful extension of your brand. A curated online world that is packed with your personality, defines what makes you unique in a crowded industry, and tells couples ‘you’re in the right place, feel at home here’.
So, how do you create a branded, experiential blog that feels exciting to write and read? Here are my tips:
Generic? Don’t know her. If the blog topic you’re thinking of could easily be picked up and put on another wedding pro’s website, ditch it! If you can Google the topic and there are already 3 results answering the same question, ditch it! If you got the idea from a list of blog topics for your supplier type…that’s right, you can probably ditch it
Use your couples as inspiration. What specifically do they say they love about you, what was the exact reason they chose to book you? There is power in their words
See your blog as an opportunity to fill your own little library with all your own books, telling only the stories that you want to tell and lending them out only to those who really want to read them. As a wedding pro you are already a storyteller!
Blend this storytelling with a great SEO strategy, curating easy opportunities for your dream couples to find your online world and fall in love with your brand
Contact me to build your brand blog together!
How I help my wedding business clients define their blogging strategy in 2025
Sunshine SEO Studio clients don’t publish generic blogs devoid of personality or flair. They publish on-brand, highly targeted blogs that pull dream clients into an online world they instantly recognise as ‘right’. And that is the recipe for aligned bookings.
When we start work on your wedding business’ 2025 blogging strategy, we’ll start by defining what makes you special. Not just in a surface-level way, but in a specific, detail-focused, makes-you-feel-seen way that draws out the magic from the mundane. Even when you seem to be ‘doing the same thing’ as others in your space, there are always golden threads we can draw out.
That’s how we create a strategy that could only ever belong to you.
Imagine curating a space on your website that couples were excited to discover, compelled to stick around for, and completely resonated with. That would make blogging feel a whole lot more fun, right?
How to brand your wedding business’ blog
So, the idea is to create a branded online world that becomes part of the experience of discovering your business. How should you go about it?
Consider the aesthetic of your blog page. Does it make sense with the rest of your website, and is it easy to navigate? Does it reflect the style of your business?
Blog about things that are specific to your brand, your approach, your signature design style
Keep the content and style of your blogs consistent, using the same voice and language choices each time
Every time you blog, you need to make a song and dance about it. THIS BLOG outlines 13 things you should do with it after publishing, all of which help to turn the release of a new blog into an experience for your readers
Each of my blog writing services begins with the creation of your bespoke Content Compass, which covers your Island Vibe (the things that make your brand special and the way we’ll reflect this in your blogs) and your list of Tropical Treasures (blog post topics that could only ever belong to you), transforming your blog into something to be excited about, not to dread.
Here’s to a 2025 filled with wedding business blogging BRILLIANCE!