The Shell Collector
Your wedding business’ blogs are the difference between saying yes to ‘just okay’ enquiries, and wedding seasons brimming with dreamy, next-level clients.
You want to be establishing yourself as a wedding industry leader, building a reputation for being the go-to for couples seeking a bespoke, premium service and product - and being financially and creatively rewarded for it too. But, repeating the same soul-sucking marketing strategy and putting too much time into an Instagram full of lurkers, not buyers, is holding you back from reaching the next level.
You’ve put the work in to hone and improve your skills and create designs for weddings you’re truly proud of.
But, at the moment, it feels like the quality of your enquiries isn’t keeping up with the quality of your work - you know those dreamy, budget-no-object clients are out there, and have even worked with a few, but attracting them effortlessly and consistently feels like shouting into the Instagram void.
All because when it comes to your wedding business’ blogs, you don’t have the time, aren’t sure how or if SEO will work for you, or have written a few in the past that didn’t really seem to do much.
So, instead you’re persevering with the social media struggle, hoping something will land and attract the right couples.
And because you’re so dedicated to making your couples’ experience with you memorable for all the right reasons, this is sending you into a comparisonitis whirlwind that eats into time you could be using to design and develop.
You’re ready to attract your dreamboat clients and deliver the best possible service and high quality designs, without spending one more second wondering what on earth to post today.
Stop suffering through the frustration of checking again for new notifications, sending lengthy emails to enquiries that ultimately just ask for a discount, and wondering when everyone will realise just how wonderful your designs are.
It’s time to work with a professional writer for your wedding business blogs, one who knows how to identify exactly what makes you different from the rest in your space and translate that to your dream clients.
This means that rather than feeling torn between filming for a new reel or just getting through your growing client to-do list, you’ll be confident in the knowledge that your SEO blogs are out there shouting your name in rooms you’re not in - and they don’t stop after 15 minutes either.
This feeling of marketing freedom and confidence in your customer experience only comes when you regularly publish Google-friendly, SEO-optimised blogs - or hire me to do it for you (and tell you exactly where to weave that content into your process).
The Shell Collector
A blog writing bundle to glow up your SEO and your clients’ experience.
Inside the Shell Collector, I’ll craft a library of blogs for your wedding business to get you found & booked by your dream clients through Google.
When you book The Shell Collector, we’ll:
~ spend 60 minutes together to chat through who your dreamboat clients are (no avatar work here, don’t worry!), what the heart and soul of your brand is made of, and go into detail about your process (how you deal with enquiries and onboarding, sending proposals etc)
Then I’ll:
~ suggest where we can implement blogs within your process to improve the experience your couples have, save you admin time (no more repeating yourself in looong emails!) and build your industry reputation
~ write 5 or 10 blogs, all SEO optimised for researched keywords, and tell you exactly where and how you can use them
You’ll also get:
~ your personalised Content Compass, mapping out where to use your blogs throughout your process instead of leaving them to gather dust (this could be for answering FAQs, helping clients make choices etc)
~ my Ride The Wave guide to publishing your blogs with SEO in mind, and how to promote them
~ your very own Shell-ebrate Your Brand doc to keep and treasure, highlighting all the brilliant things about your business, what makes you unique, and how further guidance for building that gorgeous industry reputation
Investment: £650 for 5 blogs, £1200 for 10 blogs
The Process
Proof that blogging (still) works for the wedding industry
Client Reviews & Results
Danielle Veitch PhotographyREBECCA, EMBROIDERED VEIL DESIGNER
REVIEW:
“If I could give 100 stars I would - Katherine is an absolute wordsmith extraordinaire! Her talent for translating my thoughts into captivating blog posts was nothing short of magical. It's as if she had a direct line to my brain, effortlessly crafting content that perfectly embodied my brand voice.”
RESULTS:
Rebecca’s website receives around 100 monthly visits just from people finding her blogs on Google. That doesn’t include the rest of her web pages, visits from clicking links on social media, or referrals from Pinterest.
Testimonials
REVIEW:
“Katherine has produced some amazing blogs for us. She definitely captured who we are and who our clients are.
This gave us more time to do what we really love, which is designing and making wedding cakes.”
BLUEBELL KITCHEN CAKES
REVIEW:
“Katherine did an incredible job on the blog posts for my cake business - perfectly captured the passion behind my brand. She showcased my cakes beautifully and connected with my audience in a meaningful way. Highly recommend for her creativity and attention to detail—she exceeded all my expectations!”
BLOOM & CRUMB
Is your blog gathering dust?
I’ll bring it to life and make it rich with stories your dream clients (and Google) will love, while you bask in your creativity and breathe a social-media sigh of relief.
After 5 years working in and writing for the wedding industry, you can consider me your ‘write’-hand woman - your wedding business blogs have never looked brighter.