SEO blog writing for the wedding industry

WELCOME TO the blogging beach club

Welcome to the blogging beach club

The sun is always shining here, and so is the SEO. Take a seat on a comfy lounger underneath a palm tree and sip on a cool, fresh coconut while you pick your perfect blog writing option.

Will you relax on a Day Bed while I write your next batch of 10 beautiful blog posts, or will you Rent a Cabana for your monthly hit of blogs on retainer?

Explore what the Beach Club has to offer below - it’s the hottest new destination for wedding industry blog writing.

seo blogging services at the beach club

The Beach Club is open and taking bookings, serving up blog writing for wedding professionals. Wedding stationers, cake makers, garment & accessory designers and florists, this is your new favourite spot. Explore your options here:

Book a Day Pass

A batch of 10 SEO blogs tailor-written for your wedding business and delivered within 60 days.

Perfect for a website launch or rebrand; getting back into blogging; busy wedding seasons when you just need it DONE and ready to go.

Find out more below!

Rent A Cabana

My signature blog writing retainer option, for those looking to make blogging a serious and effective part of their business.

I’ll seamlessly integrate as part of your team, crafting blogs that become part of your holistic marketing strategy.

5* luxury in the form of SEO blog writing.

The SEO Sundeck

My signature 6 month programme combining the ultimate SEO Power Couple: blogging and Pinterest.

Get coconutty about SEO marketing with me in 2025!

The blogging beach club: day pass

A treasure trove of 10 blogs crafted for your wedding business within 60 days - blogs that will speak to your dream couples, help you get found through SEO on Google, and sell your services!

You’ll have blog content for almost a whole YEAR if you publish one per month, or enough to see you through busy wedding season if you publish two.

What’s included?

~ initial brand discovery, voice development and unique positioning in the wedding industry

~ SEO and keyword research to find the phrases that your couples AND Google will love

~ 10 SEO optimised blogs, written in a style that’s perfect for your brand with just a touch of my signature playful, lyrical lilt

~ plus my bonus guide full of top tips for Google-friendly publishing, and how to squeeze every drop out of those blogs with repurposing!

£800 (pay in full or in 3x instalments of £266)

Who’s it for?

If you’re a wedding creative (florists, stationers, stylists, cake artists, garment and jewellery designers…), the Beach Club ‘Day Pass’ may be perfect for you if:

~ you’re launching or relaunching your website after a rebrand

~ you’re getting back into blogging after a hiatus (happens to us all!)

~ you want to have blog content accessible and ready to go, making the process effortless for the rest of the year - EVEN during your busy spells (which, let’s face it, seems to be always!)

what’s all the hype about blogging for your wedding biz anyway?

4 things that happen when you visit the beach club:

  • 01 /

    Blogging regularly gives Google more information about what you do and who you’re for - so it’s more likely to show your website to your dream clients!

  • 02 /

    Your blog is the perfect place to express your knowledge, expertise and creativity in a long-form way, encouraging connection and trust with your couples.

  • 03 /

    Blog content is ‘evermore’ and lasts SO much longer than the 15 minutes of fame your best Instagram reel can get. It will work hard for you and shout your name in rooms you’re not even in.

  • 04 /

    Publishing quality blogs regularly and consistently will significantly increase your website traffic…more of the right eyes on your website means more beautiful, aligned enquiries!

The blogging beach club: RENT A CABANA

My signature blog writing retainer service, designed to make blogging for your wedding business as easy as putting your feet up by the pool and being delivered ice cold drinks at regular intervals.

I’ll seamlessly become part of your team, delivering two blogs every month that are wonderfully woven through the rest of your marketing strategy. Because we’ll be in regular contact, not only will I oversee every aspect of your blog marketing but I’ll also be in the know about what’s happening in your business as a whole ~ which means your blog content is always super relevant and one part of a sunny, holistic whole.

What’s included?

~ complete management of your blogging strategy, and its interactivity with your other marketing platforms (Pinterest, Instagram etc)

~ 2 SEO-optimised blogs per month, hand crafted for your brand and designed to appeal to both Google AND your dreamboat clients (publishing optional)

~ a call every 3 months to keep my finger on the pulse of what’s happening in your business, and check in with our progress - something new and exciting coming up, a change or addition to your services, or simply a fresh idea you’ve had for a blog? We’ll cover it.

~ social media and Pinterest templates OR newsletter templates to help you repurpose your blogs with ease

~ Google Search Console setup and indexing

~ analytics and progress tracking and ongoing keyword assessment (I’ll make sure you’re ranking for the right keywords and staying there!)

~ retroactive updating and refreshing of previous blog content for extra SEO glow

~ promotional support and suggestions for use of blogs in other places around your website and/or process

Who’s it for?

If you’re looking to really take blogging seriously as a marketing strategy for your wedding business in 2025, you’ll need a service that feels like 5* luxury and gets results to match. Renting a Cabana is the best option for you if:

~ you want to make social media optional for your business this year, and book aligned dream enquiries through Google

~ you want blogging to be as effortless as possible, and are to completely hand over the hard work while still having oversight on what we’re doing

~ you want a ‘write’-hand woman who gets you, gets the wedding industry and gets your business - with 5 years’ experience blogging for wedding business owners AND being a professional wedding assistant in the summer, I know and love this place and the people in it (psst, that’s you!)

3 month minimum investment.

£1800 for 3 months (or pay £600 monthly)

£3000 for 6 months (get 1 month free! or pay £500 monthly)

Pinterest Passport

Sea-Breeze SEO

LOOKING FOR SOMETHING LIGHTER?

The cheapest way to work with me, The Shell Collection allows you to pick me up and put me in your pocket for 3 months to support your blog and Pinterest marketing. Choose from the Pinterest Passport or Sea-Breeze SEO bundles for under £200 per month.

love from my blog writing clients

  • Katherine did an incredible job on the blog posts for my cake business. Her writing was professional, engaging, and perfectly captured the passion behind my brand. She showcased my cakes beautifully and connected with my audience in a meaningful way. I highly recommend Katherine for her creativity and attention to detail—she exceeded all my expectations!

    - Abigail, Bloom & Crumb

  • Katherine has produced the most incredible work for me! I work with her for my blog specifically to create engaging content. She has an incredible knack of understanding your brand and brand voice and translating your ideas into cohesive, meaningful and engaging content. I wouldn't hesitate to recommend!

    - Jessica Sharpe Weddings

  • We’ve been working with Katherine for nearly two years - it’s been fantastic. We’ve been able to publish two blogs every month since we started working with her. We catch up every few months and brainstorm blog ideas, and Katherine has produced some amazing blogs for us. She’s definitely captured who we are and who our clients are. This has given us more time to do what we really love which is designing and making wedding cakes. Thank you so much for all of your help and we can’t wait for the next blog!!

    - Bluebell Kitchen Cakes

  • I have been working with Katherine of So Go Collective for more than 2 years and in that time she has become invaluable to me and my business. I started working with Katherine to write my blog posts. From the beginning it was clear that she understands weddings, and more than that, she "gets" my weddings; we start with a blog strategy for the coming months, agree on titles, and then she runs with it. She writes exceptionally well, and her blogs are written in "my voice" and speak directly to "my ideal clients". It's such a relief to know that this important function for my business is being handled so expertly.

    - Michelle Jacobs, Elegante by Michelle J

  • If I could give 100 stars I would - Katherine is an absolute wordsmith extraordinaire! Her talent for translating my thoughts into captivating blog posts is nothing short of magical. It's as if she has a direct line to my brain, effortlessly crafting content that perfectly embodies my brand voice. She's a true professional, a creative genius, and a pleasure to collaborate with. Your business will thank you for it!

    - Rebecca Anne Designs

Katherine

the woman behind the words

Hi, it’s Katherine; word-nerd, wedding industry lover and European-winter escapee. I’m originally from the UK but have built this business crafting words for magic-makers like you, so I spend 6 months of the year (the cold ones) somewhere sunny. Right now, you can find me blogging by the beach in Thailand!

I started writing blogs for wedding pros around 5 years ago, and keep my finger on the pulse of what’s happening in the industry by working as a professional destination wedding assistant to luxury planners in the summer.

In case it wasn’t clear, I LOVE to travel and get seriously restless if I’m in one place for too long - or if I don’t do any writing for too long! My love of writing all started with fairy stories as a kid (which I had my parents take to Staples to get spiral-bound and backed…), and now I’m lucky enough to combine my SEO nerdiness with one of my favourite things in the world - and for the WEDDING INDUSTRY, c’mon.